Challenge
‘Capture scientifically accurate data like the speed, heart rate and galvanic skin response of a snowboarder in mid-flight, and turn it into a digital visualisation that updates in real time.’
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Nokia Push |Digital poster displaying real-time data Continue reading
Approach
The Nokia Push Snowboarding project wanted a way of representing the pressure and thrill a professional snowboarder feels when they are competing to be the best in the world.
Technology built into both Nokia mobile phones and Burton Snowboards captured everything from a boarder's pulse to their perspiration, so the idea was to use that data to give spectators a real insight into what that adrenaline rush felt like.
Signal | Noise developed an animated digital poster showcasing all the different data elements within one space. The challenge was to emphasise how the real-time information flowed effortlessly to reflect the snowboarding experience.
Outcome
The digital poster combined laser-etched acrylic with dynamic
projected graphics to produce a floating data display.
It showed the speed and time, altitude, pressure, orientation, heart rate, and energy rush of the top snowboarders on the planet, including three times world champion Terje Haakonsen. This piece was shown at the Burton US Open Snowboarding Championship 2011.
Credits
Client:
Hyper Naked