Looking for Twitter trends and insights

A suite of static data visualisations for the leading researchers of global internet trends.

The project

We were asked to develop a bold and distinctive visual style for GlobalWebIndex which incorporated sophisticated data visualisation techniques and eye-catching design. We used their data to create shareable content that appealed to both the data-savvy researchers and design-lead marketers.

The process

We designed a hero infographic that looked at Twitter behaviours in multiple audiences and demographics. The aim of the piece was to capture the attention of busy audiences and engage them with the data.

The challenge was presenting multiple data sets in one image whilst still retaining a high visual impact that invites the audience to spend time understanding and interacting with the data.

The infographics lead to increased commentary on the company blog and helped to define an on-going brand style that has been used in future work.